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The LTA’s new vision for tennis in Great Britain is being hotly debated


It’s caused a mini media storm but what’s all the fuss about? Check out the LTA’s grand plan for growing tennis and give us your feedback

 

The Lawn Tennis Association (LTA) are the governing body for tennis in Great Britain. They are funded mainly from the profit generated by the Wimbledon Championships every year. Earlier this year they published a new document that details their vision for tennis over the next 5 years which is based on extensive research commissioned and carried out since their new Chief Executive, Scott Lloyd, began his new role.

Lloyd is the son of former British Davis Cup player and succesful tennis businessman David Lloyd. He followed his father’s path into business with a career managing a variety of leisure industry focussed companies but now he’s taken a step away from the corporate world to run the ‘not for profit’ LTA.

We’ve been sent a copy of his plan to help tennis grow across Great Britain in the coming years and how his new organisation intends to achieve their goals. In our opinion the strategy looks like it’s been thoroughly researched with opinion garnered from every relevant source. The document also reads well and puts forward sensible strategies to deal with multiple challenges faced by a governing body.

However, a large focus of the media attention around this document is the absence of any mention of Britain’s greatest ever tennis player Andy Murray. A number of commentators, including Murray himself and his brother Jamie, all commented on either his absence from the document or the LTA’s perceived lack of success over the past few years.

Click here to read the full document yourselves then please email us on [email protected] to give us your opinion

Here’s a selection of Twitter reactions to the publication of the LTA’s new strategy:

 

Look ahead to rest of 2019 with our guide to every tournament on the ATP Tour, the WTA Tour and the ITF Tour

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Tim Farthing, Tennishead Editorial Director & Owner, has been a huge tennis fan his whole life. He's a tennis journalist and entrepreneur as well as playing tennis to a national standard. He also helps manage his local club and volunteers for his local tennis organisation. He's a specialist in content about the administration of professional tennis and tennis coaching for all levels.