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British Tennis Players, Tennis Players, WTA Tennis Players

Fed Cup star Konta signs with iconic brand


 

An incredibly hard fought Federation Cup triumph is followed up with more good news for Johanna Konta as she agrees to wear clothing from the Italian classic sportswear brand ellesse

 

The former world number 4 Konta achieved her career high ranking of 4 on the WTA rankings after a heart stopping and emotional run to the semi-finals at Wimbledon in 2017. In fact her quarterfinal victory of Simona Halep in 3 sets broke all records to become the most viewed women’s Wimbledon match in UK ever. Konta can now call herself a double Grand Slam semi-finalist and three times champion on the WTA Tour, winning in Sydney, Miami and Standford.

“I’m very excited to be joining the ellesse team ahead of what I hope is a big year for me. ellesse and tennis go hand-in-hand and their experience will allow me to go out and play with style. I’m really looking forward to getting back out on the court and showcasing their unique style to the world”, Konta said

The 27-year-old is joining the likes of tennis legends, such as Boris Becker, Chris Evert, Tommy Haas, Pat Cash and Guillermo Vilas, among others, who have achieved some of their career highlights while wearing ellesse.

The agreement sees the brand further invest in a sport with which it has a great affinity, with the aim of bringing style back to the court.

ellesse commented on their latest signing: “For ellesse, sport has always been about a combination of flair and style and we’ve carried that sentiment with us at all times. We believe that style always wins and want our athletes to be wearing sportswear and apparel which not only perform brilliantly, but also look good, so we’re excited to see Johanna wearing ellesse.”

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Tim Farthing, Tennishead Editorial Director & Owner, has been a huge tennis fan his whole life. He's a tennis journalist and entrepreneur as well as playing tennis to a national standard. He also helps manage his local club and volunteers for his local tennis organisation. He's a specialist in content about the administration of professional tennis and tennis coaching for all levels.