Emma Raducanu Australian Open 2022

Vodafone announces staggering $4 million partnership with Emma Raducanu

Vodafone have announced a new $3.9 million partnership with Emma Raducanu in an effort to inspire the next generation of tennis players.

At just 18 years old, British starlet Raducanu shocked the world when she became the first qualifier to ever win a Grand Slam title at the US Open last year.

She achieved such a historic feat without dropping a single set and beating the likes of World number six Maria Sakkari and Olympic gold medallist Belinda Bencic.

She also impressively stormed to the fourth round of last year’s Wimbledon Championships, again as a qualifier.

As a result of her Wimbledon and Flushing Meadows successes, a spate of brand deals and sponsorships followed.

Having already signed deals with Nike, British Airways, Evian, Dior and Tiffany’s, 19-year-old Raducanu has now added British telephone network provider Vodafone to her growing roster of partners.

The deal is reported to be worth around $3.9 million, or £2.9 million, and has been completed in an attempt to inspire the next generation of tennis stars.

Raducanu will become Vodafone’s grassroots ambassador and will work with the brand to promote and grow British grassroots tennis.

The young Brit has already had a profound impact on British tennis as in the two months following her US Open victory, it is estimated that nearly 100,000 Brits picked up a tennis racket.

She will front a number of grassroots initiatives, such as the Play Your Way to Wimbledon campaign, formerly known as the Road to Wimbledon.

Thousands of 14 and under and 18 and under players are set to compete in clubs, parks and schools across the United Kingdom with the hope of reaching the regional finals in June and July.

The winners will then progress to the national finals which take place on Wimbledon’s Aorangi Courts in August.

On the partnership, Raducanu said “I’m so excited to be working with Vodafone to inspire the next generation of tennis players in the UK.

“The support I received at a grassroots level has been key to my development as a player, and I’m looking forward to helping make these initiatives even bigger, better and more accessible.”


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Bromley is where it all started for me! Are you ready to #FeelTheConnection? #Ad

— Emma Raducanu (@EmmaRaducanu) March 7, 2022

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Tim Farthing, Tennishead Editorial Director & Owner, has been a huge tennis fan his whole life. He's a tennis journalist and entrepreneur as well as playing tennis to a national standard. He also helps manage his local club and volunteers for his local tennis organisation. He's a specialist in content about the administration of professional tennis and tennis coaching for all levels.