‘Exciting opportunity’ for tennis
Tim Henman has become a regular and respected voice on tennis in recent years due to his work as an analyst with Amazon and Eurosport. He will have a key role in the new deal, and he believes it can open up tennis to a wider audience in what is an exciting era for the sport with youngsters such as Carlos Alcaraz, Jannik Sinner, Coco Cauff, Iga Swiatek and Emma Raducanu forging their legacies. “There are so many opportunities of not only growing the game to a younger audience but also showcasing the different technologies and take a deep dive into the analysis of why these top players are so good,” Henman said. “It’s something Sky Sports has done so well in so many different sports and it’s exciting to bring that expertise back to tennis and make the game accessible and encourage more young people to take up the sport.” Meanwhile, WTA Ventures CEO Marina Storti added: “This partnership is brilliant news for tennis fans who can look forward to more exciting action from the Hologic WTA Tour in 2024 and beyond with a strengthened calendar which will elevate the sport even further. “Sky Sports are renowned for championing world-class sport, and we know that they will create a fantastic new platform to showcase our outstanding WTA and ATP athletes in one place. The future is bright for women’s sport and there is much more growth to come.”READ NEXT: Jannik Sinner: Three stats that prove Italian on cusp of major breakthrough
