New sponsor for LTA

Originally published on: 26/02/10 12:01

The five-year commercial agreement will include the rebranding of the Queen’s Club event – previously the Artois Championships – which runs before Wimbledon.

That will become the AEGON Championships, while the Eastbourne and Edgbaston events which also run in June will also be renamed.

Funds will also be allocated to the LTA’s parks and schools programmes, and to the support of junior players.

LTA chief executive Roger Draper said: “We are delighted that AEGON has joined us as the lead partner of British tennis in what is a very exciting time for the sport.”

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By Tim Farthing

About the Author / Tim Farthing

Tim Farthing, Tennishead Editorial Director & Owner, has been a huge tennis fan his whole life. He's a tennis journalist and entrepreneur as well as playing tennis to a national standard. He also helps manage his local club and volunteers for his local tennis organisation. He's a specialist in content about the administration of professional tennis and tennis coaching for all levels.