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AEGON revealed as LTA’s lead partner


Tennis governing body in Great Britain, the LTA, has named life assurance and pensions company AEGON as the lead partner in its commercial programme.

The insurance group has signed a five-year deal with the LTA running from 2009 through to 2013. AEGON is the first ever lead partner of British tennis following the launch of the LTA commercial programme earlier this summer. The Times newspaper has suggested the deal is in the region of


Tim Farthing, Tennishead Editorial Director & Owner, has been a huge tennis fan his whole life. He's a tennis journalist and entrepreneur as well as playing tennis to a national standard. He also helps manage his local club and volunteers for his local tennis organisation. He's a specialist in content about the administration of professional tennis and tennis coaching for all levels.