Sony Ericsson WTA Tour girls on film


Originally published on: 26/02/10 15:34

The second phase of the Sony Ericsson WTA Tours global advertising campaign Looking for a Hero wrapped up production in Indian Wells this week.

The womens governing body invited a staggering 57 tour players – including our very own WTA Tour.

Stars such as Jelena Jankovic and Ana Ivanovic featured in the shoot along with up and coming youngsters such as Caroline Wozniacki and Alize Cornet.

The emphasis of the campaign is to convey the players as modern-day superheroes on and off the court to promote the games current and future stars in the race to the year-end 2009 Sony Ericsson Championships in Doha.

“I was very excited to be a part of this shoot as I love being in front of the camera and this campaign represents a great opportunity to promote women’s tennis,” said world No. 3 Jelena Jankovic.

“I really like how the campaign shows that women tennis players are not only great athletes on the tennis court but also glamorous and interesting women in our everyday lives.”


Tim Farthing, Tennishead Editorial Director & Owner, has been a huge tennis fan his whole life. He's a tennis journalist and entrepreneur as well as playing tennis to a national standard. He also helps manage his local club and volunteers for his local tennis organisation. He's a specialist in content about the administration of professional tennis and tennis coaching for all levels.