Prince unveil new racket collection
Originally published on: 22/10/13 00:00
If you’re something of a tennis purist, Prince has unveiled its Classics Series which brings back some iconic rackets from decades past – the Classic Response, as used by two-time US Open champion Pat Rafter, and the Original Graphite, once used by the likes of Michael Chang and Andre Agassi.
A classic racket with a modern twist, the Original Graphite still has its signature green and black look and offers enhanced spin and control. Likewise, the iconic Classic Response 97 featuring the double bridge offers an all-round performance racket. The Classic Series line includes the Classic Graphite 100, Classic Graphite 100 Longbody, Classic Graphite 107 and the Classic Response 97.
“This is an extremely important launch for Prince as it marks the beginning of a new era for the brand and especially for the Prince consumer product strategy,” Prince CEO Mike Ballardie said. “Our 2013-2014 racquet line will meet the needs of every player at every level.
"No longer will we be offering just one technology for all customers. We are listening to what the consumer wants, and this is evident not only in the [autumn] release but will also be followed through in the new product offerings planned for January 2014 and future seasons.”
In one of the biggest revamps in the brand’s history, Prince have also relaunched its flagship racket series with its new Extreme String Pattern (ESP) Technology, offering an aggressive string pattern designed to provide up to 30 per cent more spin.
Rackets with ESP Technology, available in the Premier Series, Warrior Series and Tour series, will also feature a Double Bridge vibration dampener and EXO3 Technology that provides a 54 per cent larger sweet spot.
“Tennis is a game that is constantly changing both on and off the court. Players are stronger and more athletic than ever before and advances in product technology are critical to ensure that our products are keeping up with this player evolution,” said Tyler Herring, the brand’s vice president of product design and development.
“With the new ESP technology, we have made a good technology great by incorporating Double Bridge and EXO3 in the frame. Players are able to hit harder, heavier and more consistent shots. And on top of that, pairing these rackets with our new strings will allow them to generate an insane amount of spin.”