Murray earns his stripes with switch to adidas
Originally published on: 26/02/10 11:49
David Beckham, Muhammad Ali, Rod Laver, Run DMC, and now Andy Murray.
Confirming probably the worst-kept secret in sports marketing, sportswear giant adidas have at last confirmed that the 22-year-old Scot will join the brand from January 2010, debuting in the kit at the Hopman Cup ahead of the Australian Open.
The world No.4 joins the German brand from Fred Perry, who have kitted him out since he turned professional in 2005, and will wear the adidas Competition line as well as his current boot of choice, the Barricade.
Jocelyn Robiot, adidas’ Vice President of Global Sports Marketing, said: We are delighted to welcome Andy Murray in to the adidas tennis family. Andy is a young, dynamic player that embodies adidas pure performer qualities.
“He is a very driven and dedicated athlete and we look forward to working with him on developing our Barricade products and helping him achieve his Impossible in 2010.
The winner of 13 ATP titles to date, Murray reached as high as No.2 in the world rankings in 2009, and the deal, rumoured to be worth