Marta Kostyuk - Australian Open 2023

Marta Kostyuk makes history with groundbreaking new Wilson deal

Marta Kostyuk has broken new ground by becoming the first complete Wilson ambassador, across rackets, footwear and clothing. The Ukranian will now wear Wilson, from head-to-toe, as she attempts to make her way up the rankings.

Wilson joined the technical apparel market just over a year ago, with the aim of matching their ‘industry-leading excellence in sports equipment with sportswear’.

The Ukranian No.2, who broke onto the scene in 2018 when she reached the third round of the Australian Open as a 15-year-old, spoke of what made her sign this unique deal, “What attracted me to Wilson is that it makes me feel authentic, and like I am the only one, and that makes me feel special.”

She continued, “I want my tennis legacy to be that I used every possible opportunity in the best possible way, and that I did not waste any chances.”

The No.61 joins a prestigious roster of athletes at Wilson, ‘with the strongest global ambassador network in the sport of tennis’, that includes Roger Federer, Serena Williams and Stefanos Tsitsipas.

“Growing up in a tennis family, Wilson has always been a trusted staple in my game for as long as I can remember,” said Kostyuk. “It feels surreal to officially be playing and wearing Wilson; a partnership that I know will inspire and evolve, just as the game does.”

“Wilson is committed to equipping athletes with all they need to succeed on and off the court, and there is nobody better to join forces with than Marta Kostyuk,” says Jason Collins, Global General Manager of Wilson Racquet Sports. “Marta has an extremely sharp game, and we look forward to not only expanding Wilson’s impact in the sport of tennis, but also supporting her as she grows her competitive edge and personal brand.”

The 20-year-old sported the Blade v8 racket, custom Wilson Sportswear and the Rush Pro 4.0 tennis shoes on-court at the Adelaide International and the Australian Open. She played three matches at both, picking up two top 30 wins over Wimbledon champion Elena Rybakina and Amanda Anisimova.Ma

The partnership launches in tandem with Wilson’s latest tennis sportswear collection, inspired by the first major of the season. The line, for both women and men, will be available later this year in Europe on and key retailers. Top silhouettes include women’s Match Point Tee Lite, Players Cropped Polo and Wrap It Up Tennis Skirt, as well as men’s Players Seamless Polo, Players Seamless Crew and Tournament Short.

As a Wilson Advisory Staff member, Kostyuk will offer valuable insights and test Wilson’s performance tennis products, as well as work with Wilson’s sportswear design team on inspiration and direction for the future. For more information and to shop Marta’s looks, please visit

In racket sports, Wilson is a global leader in tennis, padel, racketball, badminton and pickleball. The brand also offers Wilson sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best.

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Matthew Johns, Tennishead Writer, is a professional tennis journalist with a specialist degree in Sports Journalism. He's a keen tennis player having represented his local club and University plus he's also a qualified tennis coach. Matthew has a deep knowledge of tennis especially the ATP Tour and thrives on breaking big tennis news stories for Tennishead.