Djokovic enters adidas partnership
Originally published on: 31/05/13 00:00
Since cutting ties with the brand in 2009 to sign a clothing deal with Sergio Tacchini, Djokovic continued to wear Barricade shoes, winning all six of his Grand Slam titles wearing adidas footwear.
“The adidas Barricade is my favourite shoe,” said Djokovic, who is bidding to complete his career Grand Slam at Roland Garros.
“I have been wearing it for many years and have worn all the different generations. I have full confidence in the shoe and am very comfortable on the court when I wear it, which is essential for a tennis player.
“I have very specific dynamic movements, with a lot of splits and slides, so I need to have the right stability in the shoe, but also have an optimal weight and great performance. The Barricade offers me everything – adidas has provided me with the best shoe possible to help me win Roland Garros for the first time.”
"It has been more than impressive to see Novak evolve into the world No.1 tennis player today. adidas is proud to partner with Novak and will do all we can to help him win more titles in the future by ensuring his footwear is industry-leading." said Vincent Montalescot, adidas Vice President Global Sports Marketing.