The founder of Stick It Wear?!, Joe Durica, grew up in Chicago during the 1970’s & 80’s when the city entered a creative boon thanks to the advent of House music. Then came those long hot summers with Michael Jordan bringing home 6 NBA basketball titles for his famous Chicago Bulls team.
Joe noticed that procedural victories had lasting effects of enhancing the esteem of the city and its fans. That is where he understood the influence of sports. The brand’s bread-and-butter shirts are adorned with stick characters or ‘smart figures’ that are directly inspired from the refined Olympic pictograms of the 60s and 70s.
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