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Novak Djokovic Wimbledon 2021
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Djokovic signs Lacoste deal


The day after announcing that Andre Agassi would be his new coach at Roland Garros, Novak Djokovic celebrated his 30th birthday with a new clothing deal after he was unveiled as Lacoste’s new style ambassador.

Created by tennis player and inventor, Rene Lacoste, in 1933, the French brand, with its iconic crocodile logo, has brought on the world No.2 as its style ambassador, both on and off the court.

Lacoste, who was nicknamed ‘Le Crocodile’ for the tenacity he displayed on court, revolutionised sportswear when he created the Lacoste L12.12 polo shirt, which enabled freedom of movement with its unique fabric (the cotton petit pique).

Fast forward to 2017 and the brand has created a clothing line especially for the defending French Open champion. With varying touches of blue, white and red on a plain background, the clothing features ergonomic stitching to prevent chafing and styles that are comfortable to move in, while the shorts come in white and black. Djokovic’s signature is printed on the left sleeve of the polo shirt.


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Tim Farthing, Tennishead Editorial Director & Owner, has been a huge tennis fan his whole life. He's a tennis journalist and entrepreneur as well as playing tennis to a national standard. He also helps manage his local club and volunteers for his local tennis organisation. He's a specialist in content about the administration of professional tennis and tennis coaching for all levels.